Jaane Koi Aanewala hai !

http://www.youtube.com/watch?v=yIjwCnE840U

There has been something on TV that has caught my fancy for the past few weeks. Never has a television commercial effected me so much. So much so that I just stare at the screen whenever I see it. This advertisement is that of Vodafone for their “chota credit” top-up. I am sure many of us might have seen it. Isn’t it one of the most wonderful and meaningful advertisements to have hit our television?
I sure think it is. :-)

The best aspect of the Ad is its execution. We all know that creatives are sometimes very tough to be executed and many a times, what comes out on screen is not what was conceptualized and hence does not have the same effect on the audience. But not in this case. The way the whole ad pans out and displays the emotions in a perfectly restrained manner is noteworthy. The girl’s sighs and the boy’s stylish responses just swoop me everytime I watch the Ad.

The background score is also so apt. The problem on display is such a common occurrence of our school days…. The frentic pace at which we write when the final bell is about to ring for the end of the stipulated exam time… the last minute glances as to which desk was the examiner collecting the answer sheets from… all was captured in a precise and controlled manner. The girl displays her disappointment in such an elegant manner… her conduct through-out the Ad was such a study in elegance and charm. The boy on the other hand comes off as a naughty character with a golden heart, although lending a drop of ink is no big sacrifice ! His style and quick-thinking is what endears him to the audience, not to mention his ‘bugs-bunny’ teeth .. he ! he ! :-)

And most of all the poignancy of the moment when they both look at each other while she dips her pen’s nib into the ink-drop is what melts my heart. There are a few times in our lives when we face this sensitive moment when we share a special moment with someone. It does not have to be a special friend or someone who is close to you… not at all… !!! It can be a perfect stranger ! A stranger whom you might never meet again in your life. But it does not dilute the moment from your memory. So many of us would have surely faced such ‘moments’. Tell me, have you not? :-)

I have been smitten by this Ad and it brings out a lot of memories. Memories of some moments from my schooldays and college days, memories of special people and also unspecial people, loved ones and strangers.

Moments !
Our life is made up of these moments na ! Some people can live a lifetime in those few moments and some can live a life with the help of these few moments. Wonder what we are? Think about what I just said – maybe you have an answer !

Till next time !

P.S. - Do not ask me the meaning for the title of this post. I myself do not know. Felt like saying "Jaane koi aanewala hai !" - Strings ! :-)http://www.youtube.com/watch?v=yIjwCnE840U